I often wonder about us humans and our propensity for liking new shiny things. Have you ever been to a zoo and walked near the emu enclosure and had them stare freakishly at your ears? I noticed it my younger years while donning a sparkling cubic zirconia in my ear, that one emu was mesmerised and kept following me along the fence.
No doubt it’s a powerful marketing avenue, that sparkly attraction, but for some it can be their undoing.
When starting your café, unless you have the ability to light your cigars with hundred dollar bills, it is wise to think long and hard about the equipment you are purchasing.
While there is certainly an element of design and prestige that comes with having beautiful equipment, unless you have the ability to use them to their full potential, or the sales to justify it, you may have just made your road to profit longer and steeper.
I’ll use coffee machines as an example. There some excellent performing and looking machines, the Ferraris of the coffee world if you like, however unless you know how to drive it and certainly afford to pay for it, you may as well be driving a Suzuki. Now I am not turning my nose up at the Suzuki, it will get you from A to B without any problems, however there is no point spending the money on a Ferrari when you don’t even have a licence.
So many new café owners deck their businesses out with new and shiny equipment without realising that they need to pay for them, whether by lease or outright payment, and many times leaving them without capital when they most need it.
The same goes with you kitchen equipment, unless you have the money, grow into it and spend only what you can afford. Just like a car once you drive it off the lot you are losing value.
I am not saying don’t buy the best, I am saying think whether you need them just now.
I don’t wish you to end up like an emu with your head in the sand.
For more info or if you have a question hit me up at the www.thecafeguy.com.au